Alaska Airlines - Fly for All app
I wrote and refined copy for the Fly for All app, built for Alaska Airlines by Infiniteach.
Alaska Airlines projects
Explore my content strategy, policy, documentation, and marketing writing.
February 2020 homepage
From 2016-2020, I was responsible for the AlaskaAir.com homepage copy.
Alaska Airlines mobile app
I wrote regular updates for both the App Store descriptive copy, and made updates to copy within the app itself.
Policy page - children traveling alone
I rewrote, simplified, and reorganized the language on this policy page.
Military and veteran benefits section
I researched, curated, and wrote content for this section to help the military travel with us.
Article: Packing for a music festival
I wrote a magazine article and blog post about packing to fly to music festivals.
REAL ID policy
I created, researched, wrote content for the REAL ID hub, and also rewrote and rearranged policy section language around it. The section has been updated to meet delayed REAL ID dates as they've shifted through the years, but the structure and most of my content remains.
Black Friday landing page
I wrote content for the 2016-2020 Black Friday and Cyber Monday landing sales.
Alaska Airlines corporate page for Lyft
This was part of the ongoing corporate pages project, designed for Lyft employees.
Alaska Airlines corporate page for Amazon
This was part of the ongoing corporate pages project, designed for Amazon employees.
LIFT community investment section
I researched and wrote copy for the community involvement section.
Alaska to Asia Global Partners section
I wrote this section copy, spotlighting how easy it is to use or earn Mileage Plan miles flying to Asia with global airline partners.
My Account - Mileage Plan beta test
I wrote UX copy for both the non-elite and elite Mileage Plan member experiences of My Account.
